About GamblingAuthority

Peter Wilson

Find out about GamblingAuthority – your one-stop shop for online casino and sports betting site reviews, comparisons and guides. Our experts are dedicated to finding the best online casinos and sportsbooks in the UK. In short, we provide honest and unbiased information enabling our readers to make informed choices at UK gambling sites. If you’re looking to claim top welcome bonuses, you’re in the right place…

What we do at GamblingAuthority

Our mission and vision are to provide factual information about the UK gambling market. This enables UK players looking for online casinos and sports betting sites to make an informed decision. Here are some of the key areas on which we focus our efforts…

Expert online casino reviews and comparisons

GamblingAuthority is primarily an online casino reviews and comparison site. Our experts have been working in the iGaming industry for many years. Therefore, we want to pass on all of our knowledge about online gambling. We do this through in-depth online casino reviews, casino game guides and more.

We find you the best welcome bonus offers

No two online casino bonuses are alike. And we use our many years of experience to sort the wheat from the chaff. The same thing goes for finding the best sports betting sites and free bets or keeping up to date on the latest gambling industry news. In short, we are constantly researching and updating the site.

Dedicated to responsible gambling at online casinos

We understand that gambling can be addictive for a small percentage of UK players. Therefore, we always promote responsible gambling online and raise awareness of gambling addiction wherever we can. Here, you can always find info about charities and professional organisations that can help players in times of need.

How GamblingAuthority reviews and rates top online casinos in the UK

Having spent hours and hours at online gambling sites every day for years, we know a thing or two about what makes for a great online casino experience. We put this knowledge to good use when reviewing online casino sites, sportsbook apps and poker rooms. And we never shy away from raising a red flag or suggesting where even the best online casino sites can improve. We’re also keenly aware of the need for proper casino licensing from the UK Gambling Commission (UKGC) and other authorities, as well as a whole host of safety and security considerations. Here are all of the criteria we consider each and every time we write online casino reviews…

Welcome bonus

This is a big one for new UK customers, so we make sure we think it’s a good deal before recommending it. We look beyond the headline figures and dig into how much the player will get in bonus money, whether free spins are included and whether there are any sneaky T&Cs.

Wagering requirements

Coupled with our fine-tooth-comb analysis of the T&Cs, we pay particular attention to any wagering contribution attached to a welcome bonus, first deposit bonus or free spin winnings. After all, game restrictions and other limitations can ruin an online casino bonus offer.

Free spins and bonus spins

Free spins (or bonus spins as they should technically be called) are one of the big draws for new casino players in the UK. Therefore, we’re not only looking at the number of spins but also the value of those spins, the wagering contribution and the games on which they can be used.

Casino and sportsbook promotions

Once the welcome bonus has been and gone, you need an online casino that will look after you in the long run. Therefore, we always take a long hard look at the promotions page to see what might be in store. We want to see seasonal promotions, reload bonuses and slots tournaments.

Games selection

This is vital. There should be a decent range of online casino games covering all of the major categories. Additionally, the games providers should be plentiful too. On top of that, it shouldn’t be a chore to find a new game so we want to see filtering options and search bars.

Site design and useability

Related to the above, a site should be inviting. This includes the overall layout. This is why we want to access all of the online casino pages within a couple of clicks. If something is difficult to find then it will become incredibly frustrating in the long run. Site design is an art form.

Casino and sportsbook reputation

We not only want you to take our word for this, that and the other. We also read a variety of gambling forums and other sites so that you don’t have to. In this way, we can see if there have been a number of complaints from players in the past or whether the site is very well regarded.

Payment methods

This is another thing that can make or break online gambling sites. There needs to be a wide range of available payment methods in addition to speedy withdrawal times. It’s no good winning some money and then having to wait days on end until you can start spending.

Customer support options

We test the speed and know-how of an online casino’s customer support team. In this way, we can be sure that you will have your questions answered in a timely and professional manner. Also, we’re looking for a variety of customer support options including 24-hour live chat.

UKGC licensing

There should be no reason for any UK player to play at a site that isn’t licensed – it’s just not worth the risk. And we feel that the super strict UK Gambling Commission (UKGC) is one of the most reputable authorities in the world. Therefore, we always check for a UKGC license.

Safety and security

Last but not least, we check online casino safety and security measures. For example, we want to see robust data protection policies and the latest encryption technology in place. This will help keep your personal and financial data under lock and key and give you peace of mind.

Our editorial standards and fact-checking

Each and every one of our articles go through three distinct stages. Three separate people on our editorial team handle these tasks. In this way, we can be sure of the accuracy of our content. The three main areas are as follows: researching, reviewing and fact-checking. You can read more about these below…


When writing articles, we go all-in on researching the topic in question. For example, when writing an online casino review, we spend a lot of time researching the site. This includes hands-on experience with the site itself. We sign up, deposit and play casino games as regular users. Meanwhile, we are researching all of the key bits of information we require for the review. This can include checking who owns the company, that the casino licenses are in order and reading through the small print of T&Cs. The same research methodology applies to our player guides and news articles, of course. Then, once we have everything in place, we start writing. We do not begin writing until we’re sure of the facts.


Next up, another member of the editorial team provides a fresh pair of eyes. This stage is conducted by our most experienced and knowledgeable staff. Our expert goes over every word and every fact to ensure complete accuracy. There are two main stages here. Firstly, the editor checks that the articles are well-written and free from grammatical errors. And, secondly, the editor checks that the information provided is factual, objective and free from bias. This ensures that our articles are of the highest standard and that our readers are getting the most complete information on any given topic. We also routinely return to published articles to ensure they are up-to-date. This means you’re always getting the latest info.


Last but not least, a third member of the editorial team goes through everything again. This time, we focus on the small details that can sometimes be missed. We’re talking statistics, numbers, charts, percentages and other minutiae. For example, if we state that the RTP of an online casino slot is 95%, someone will go and double-check this. We check it on the site, on the game provider’s site and from within the game. If something doesn’t tally up, we’ll ask the online casino for clarification. This fact-checking might seem quite a tedious process and over-the-top in some respects. However, we believe that you should be given the correct information on any given topic. Therefore, our expert fact-checkers are doing a stand-up job.

How GamblingAuthority makes money

GamblingAuthority is an online casino affiliate. Therefore, we may earn a small commission when players join an online casino via one of our links. However, this never influences our online casino reviews or any other information onsite. After all, we created this site to do one thing – to be the authority on gambling. In this way, you can find everything you need to know about online casinos, deposit bonuses or whatever else you want to know about the gambling industry including online gambling laws in the United Kingdom.

Why you can trust GamblingAuthority

There are three main criteria that govern everything we do here at GamblingAuthority. In this way, we can remain open, honest and trustworthy. In addition to our Editorial Policy, here are the main ways in which we guarantee transparency…

We pride ourselves on being independent

GamblingAuthority is 100% independent and free from bias. Everything on the site is written to inform players about every aspect of UK online gambling and we would never taint that with ulterior motives. That’s why we take great pleasure in bringing you reliable info at every turn.

We have many years of gambling expertise

Our team has more years of iGaming experience than the online casino industry has even existed. On top of that, whenever we hire a new member to join the GamblingAuthority team, we’re only looking for those with the experience, knowledge and insight to improve our site.

We blacklist all unlicensed online casinos

Every single online casino featured on GamblingAuthority has been thoroughly vetted. We not only check that the site has a valid UK Gambling Commission license but also that the site uses encryption to protect player data. Any gambling site that falls short simply isn’t featured.

Meet the GamblingAuthority team

If you want to find out about the people behind GamblingAuthority, we created a page called Meet the team. Head there to read the biographies of our writers, editors and fact-checkers.

About GamblingAuthority – how to contact us

Feel free to get in touch if you have any feedback or questions. You can contact us by email, phone or even regular old snail mail via the address. Head to the Contact us page for more information.

About GamblingAuthority FAQ

What is GamblingAuthority?

GamblingAuthority is an online casino and sportsbook comparison site. We focus on the UK gambling market primarily. So, if you're looking to sign up at an online casino or sports betting site in the UK, you're in the right place.

How does GamblingAuthority make money?

GamblingAuthority is an affiliate site. That means we earn a small commission when a player joins a site via our links. However, it should be noted that our editorial content remains 100% unbiased. We have the final say.

What's your mission and vision?

We pride ourselves on being open, honest and transparent. We use our collective experience to provide informative and accurate articles on the UK gambling market. In this way, our readers can always get up-to-date information.

What's the best way to contact GamblingAuthority?

There are several ways in which you can get in touch with the GamblingAuthority team. We've listed these on our Contact us page. We will always be happy to receive your feedback and inquiries and endeavour to get back to you quickly.

Peter Wilson
Peter Wilson
58 Articles
27 Reviews

Peter is our Editor-in-Chief at Gamblingauthority. He has more than eigth years of experience from the iGaming industry and is a valuable resource for everything related to online casinos.

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