Advertising Disclosure
This advertising disclosure informs our users about how we make money on the website while still providing free services. Our advertising policy is open and transparent, and it states unbiased facts about how we earn commissions. This also informs users that the information we share about gaming platforms in our articles is unbiased and based on facts. This advertising disclosure explains this further in simple, easy-to-understand terms.
We allow third-party sites, also known as affiliates, to advertise their services on our website. However, we do not allow these adverts to interrupt or compromise the unbiased nature of our articles. We place adverts so users see them when they interact with the website or read articles. Also, our articles are in no way affected by these adverts, their designs, or their contents. This proves that our adverts are independent of our editorial content, allowing users to enjoy and explore our website thoroughly.
How We Make Money
We have already stated that the services provided on the website are free for users. However, we still need money to run the website, pay employees, etc. To make money, we enter into partnership agreements with organisations and use affiliate links that pay a fee or commission for advertising their services on our website. The agreements we have with each advertiser differ depending on the arrangement, and this affects how we display their ads on our website.
Our users take priority, and we aim to ensure they always have the best experience when using our services. We do not let third-party adverts disrupt the services we provide on our website.
We are independent and transparent in our services. As a result, we do not share false information, particularly in our casino reviews and recommendations, casino comparison lists, or in all our other articles. Further details on our advertising and partnership agreements are written below:
Casino Partnerships
We have established affiliate and business partnerships with online gaming companies to run our website. These companies advertise on our website, and when our users see the ads and visit their pages by clicking their links, we receive a commission. We place adverts strategically on our website so users can easily access them. Our agreements vary by partner because each has different terms and conditions. However, they all pay a commission or fee before we feature their ads or links on our website.
Comparison Lists
We display lists of gaming pages we partner with as affiliates on the GamblingAuthority website. Users can click the links on the website to visit those pages. The lists shown to each user are unique, based on their saved preferences or website history.
For example, a user may want to visit sites that use specific financial services when placing bets. We know this based on their search history. So, when displaying ads, we mainly show those that align with the user’s preferred payment method.
However, the listing and frequency of the affiliate links we display on our website depend on our advertising agreement with them. This does not mean users will be shown poorly rated affiliates. Instead, it simply means that they will be shown affiliate links that pay more frequently, as long as they are relevant to the user’s search history and preferences. Please note that the lists or affiliates do not have any impact or influence on the articles we write or any of our editorial content.
Conclusion
Users must be aware that we collect commissions and fees on this website. This has been fully explained in our advertising disclosure policy above. This helps us meet our financial obligations and continue providing users with free services on our website. Our affiliate partners do not influence the services we render to our users. Although we earn a commission from them, we remain fully independent and impartial in the information and opinions we provide to our users. The money we receive from them helps us continue providing free services and a great user experience on the website.
Advertising Disclosure FAQ
The website makes money from fees and commissions paid by our business partners who advertise on our website. We get paid when a user on our website clicks an affiliate link and visits that page. The user does not make any payment to us but rather it is the owner of the affiliate link who pays us a commission. It is this commission we use to make upgrades on our website, pay our staff salaries, and generally keep the website running.
We do. As a result of the different agreements we have with different advert partners, the frequency in which we feature them on our website is also different. We feature them on our comparison lists and, on our website, based on what they can afford to pay as fees or commissions.
Yes. The comparisons we make are unbiased. The external adverts have no influence on our articles. This includes the comparisons, reviews, et cetera. Our users are guaranteed that the services we render are our honest opinions on whatever services they access on the website.
Craig Hitchings is a Senior Writer and Editor at GamblingAuthority. He has more than 15 years of experience in the iGaming industry and has great knowledge of the online casino market within the United Kingdom.
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