Entain’s “The Chase” Live Gameshow Revolutionises Online Casino Experience
In a groundbreaking move, Entain, in partnership with ITV and Playtech, has launched a live gameshow The Chase, drawing on the massive popularity of the ITV gameshow. This innovative step is believed to set a new benchmark in the rapidly evolving online casino industry.
- Entain launches a new live gameshow, The Chase, modelled on the ITV gameshow.
- Developed in collaboration with ITV and Playtech, this is the first live gameshow of its kind.
- The Chase has gone live in the UK, Ontario, Belgium and Brazil, with expansions to South Africa and Italy planned.
- Features unique game mechanics, including a plinko board and two bonus rounds, tailored to enhance player engagement.
- Within its debut month, The Chase saw a 56% increase in player spending, setting new records in revenue for Entain.
- Comments from key figures at Entain, ITV, and Playtech highlight the potential impact on the live gameshow genre.
Have you ever imagined the thrill of participating in your favourite TV gameshow from the comfort of your home? Entain has turned this dream into a reality with the launch of The Chase, a live casino gameshow experience. The new game promises entertainment and the chance to win big. In many ways, then, this reflects the dynamics of the popular ITV gameshow.
A Groundbreaking Venture
In an era where the lines between digital and real-life entertainment are increasingly blurring, The Chase stands out as a pioneering online casino game. Developed in partnership with ITV and Playtech, the game is hosted live from Playtech’s studio in Riga, ensuring a 24/7 adrenaline-pumping experience for players. Initially launched for Entain’s UK customer base, the game has rapidly expanded its reach to Ontario, Belgium, and Brazil, with future launches slated for South Africa and Italy. This exclusive offering to Entain’s brands comes equipped with engaging features like a plinko board and two bonus rounds, culminating in the ‘Final Chase’.
The Chase Shattering Records
The reception of The Chase has been nothing short of phenomenal. In just its first month, the game witnessed a 56% spike in player spending. This tripled the revenue compared to other top-tier launches with similar mechanics. Entain attributes this unprecedented performance to the game’s innovative design and engaging features, which have significantly elevated the gameshow genre in the online casino world. Graciella Anthony, Entain’s global head of live and table games, remarked, “As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory.”
A Collaborative Triumph
The success of The Chase is a testament to the power of collaboration. Steve Watling from ITV Studios Global Partnerships called it “our most anticipated game release in 2024”. He also highlighted the months of planning and development behind this venture. Playtech’s Kevin Kilminster echoed this sentiment, emphasising the unique content created through this partnership. He also restated Playtech's commitment to delivering innovative gaming experiences.
The Future Looks Bright
As The Chase continues to captivate audiences across the globe, it is clear that Entain, ITV and Playtech have set a new standard in the live gameshow genre. With its innovative approach to online gaming and a focus on player engagement, The Chase is not just a game but a signal of the future direction of the casino industry. As it expands into new markets, one can only imagine the heights this online sensation will reach in the coming years. Stay tuned—this is one chase you won’t want to miss out on! We can't wait to see the game come to Playtech casinos soon.
Sam Taylor is our Slots Expert here at Gamblingauthority. He has vast experience from behind the scenes with game development with his previous roles at Microgaming, Yggdrasil and Evolution Gaming.
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