Yggdrasil and Lottomart Team Up to Enrich UK’s Online Casino Scene
Yggdrasil, a distinguished game provider, strikes a partnership with UK online operator Lottomart.
- Yggdrasil partners with Lottomart to introduce the developer's gaming portfolio in the UK.
- The partnership will include popular titles like Gold Frontier Jackpots FastPot5 and Ragnaravens WildEnergy.
- This collaboration marks a significant step in Yggdrasil’s European expansion strategy.
- Lottomart’s platform, which already offers over 2,500 games, will now include Yggdrasil’s titles.
- The UK continues to be a focal market for Yggdrasil. The aim is to attract more slot fans with this new partnership.
- Yggdrasil has actively expanded its presence in Europe, with deals in Hungary and Denmark earlier this year.
Yggdrasil, a renowned name in the online gaming industry, has officially partnered with Lottomart, a key UK online operator. This strategic move not only expands Yggdrasil’s foothold in the European market but also aims to revolutionise the digital casino experience for UK players. Through this partnership, Lottomart gains access to Yggdrasil’s extensive portfolio of innovative and engaging games developed over the past decade.
Expanding the Portfolio
What can players anticipate with this new collaboration? A lot, as it turns out. Lottomart users will soon be able to dive into some of Yggdrasil’s most popular titles. These include Gold Frontier Jackpots FastPot5, Ragnaravens WildEnergy and a slew of games from the esteemed YGG Masters program. Moreover, Yggdrasil’s proprietary Game Engagement Mechanics (GEMs) are set to further enhance the gaming experience, promising more thrills and possibly greater rewards.
A Growing European Presence
The decision to partner with Lottomart is part of Yggdrasil’s broader strategy to cement its position in Europe’s competitive online casino market. Since its European launch in 2016, the publisher has been on an aggressive expansion drive, recently entering agreements in Hungary with LVC Diamond and Denmark with NetBet Casino. These collaborations demonstrate Yggdrasil’s dedication to establishing a strong presence across the continent.
More Than Just Business
Yggdrasil’s Commercial Director, Jose Simon, expressed excitement over joining forces with Lottomart, lauding the online casino’s diverse offering and commitment to quality. “Lottomart offers its customers a leading online casino with an array of games from the best providers in the world, and we are thrilled to join their list of trusted partners,” Simon commented. He emphasised the importance of Yggdrasil's UK market. Additionally, he highlighted the company’s enthusiasm for introducing its titles to a wider audience of slot enthusiasts.
However, Yggdrasil’s journey this year has been a mixed bag of aggressive expansion and regulatory challenges, notably the penalty from the Swedish Gambling Authority (SGA) in March for supplying software to an unlicensed body. Despite this setback, the partnership with Lottomart underscores Yggdrasil’s commitment to grow its global footprint. In addition, it seeks to ensure compliance and responsible gaming practices across its operations.
In essence, this partnership between Yggdrasil and Lottomart represents a promising development for the UK online casino sector. As both companies look forward to a fruitful collaboration, it’s the players who stand to gain the most. And we eagerly anticipate the next level of online gaming that this partnership promises to deliver.
Check out our recommended list of Yggdrasil online casinos for more information.
Sam Taylor is our Slots Expert here at Gamblingauthority. He has vast experience from behind the scenes with game development with his previous roles at Microgaming, Yggdrasil and Evolution Gaming.
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