Flutter and Games Global Forge Stronger Ties with Expanded Slot and Table Game Offerings
Games Global and Flutter have deepened their partnership, rolling out a selection of popular and exclusive slot and table games across Flutter’s UK platforms. This collaboration aims to enhance player engagement with quality gaming experiences.
- Games Global has extended its partnership with Flutter, introducing popular games to Flutter-owned UK platforms.
- Players at Sky Vegas, Sky Bingo, Paddy Power and Betfair can now enjoy titles like Immortal Romance and Gold Blitz.
- Games Global plans to release additional content weekly, including exclusive games for Flutter brands.
- This partnership strengthens Games Global’s presence in the UK and follows its success in the US and European markets with other Flutter brands.
- Flutter believes this expanded game offering will significantly enhance its online casinos’ content range.
- Games Global recently added Barstruck to its exclusive partners, with the debut game set to launch in September.
In the ever-evolving world of online casinos, partnerships between game developers and platform operators are crucial for keeping content fresh and engaging for players. One such blossoming partnership is between Games Global (formerly known as Microgaming) and Flutter. This collaboration has recently taken a significant step forward. In fact, it's introduced a comprehensive range of Games Global’s celebrated slot and table games across several of Flutter’s flagship platforms in the UK. These include well-known names like Sky Vegas, Sky Bingo, Paddy Power and Betfair.
A Closer Look at the Games Global Rollout
Among the games now available to UK players through this partnership are fan favourites such as Immortal Romance, Gold Blitz and Ancient Fortunes: Poseidon Megaways. To keep the excitement going, Games Global has committed to providing new content weekly throughout the initial launch period. This lineup includes existing popular games. However, it also includes exclusive titles crafted for Flutter’s audience. The first of these exclusive games to make its debut was Sky Vegas Gold Blitz. In our opinion, this sets the tone for the calibre of content to follow.
Mutual Benefits and Future Opportunities
Rupert Dix, Interim Chief Revenue Officer at Games Global, underscored the potential of this collaboration by highlighting the UK as one of their core markets. Dix pointed out the “wealth of opportunity to maximise player engagement.” The initiative is part of Games Global’s broader strategy, which has already seen success with other Flutter brands like PokerStars, FanDuel, and Sisal in both the US and European markets.
Roisin Hogan, Commercial Director at Flutter UK&I, echoed Dix’s enthusiasm. Hogan emphasised the diversity and exclusivity of the new titles, which she believes will greatly enrich their online casinos’ offerings.
Strengthening the Games Global Ecosystem
This partnership highlights the dynamic interactions within the online casino industry. More recently, content providers and platform operators have collaborated closely to deliver engaging gaming experiences. Earlier in 2024, Games Global further expanded its ecosystem by adding Barstruck, a Stockholm-based game studio, to its roster of exclusive partners. Barstruck’s first title, Flaming Wolf Link&Win, is eagerly awaited. It will be available through Games Global’s platform in September.
The community of online casino enthusiasts can likely expect more such collaborations in the future, as operators like Flutter seek to diversify their offerings and game developers like Games Global look for wider platforms to showcase their creative works. This partnership signifies a strong bond between Flutter and Games Global. It also represents a commitment to providing quality, engaging content for players. This, we feel, sets an example for future collaborations in the industry.
With an education from the University of Cambridge and while working with iGaming for the last 6 years, Stephen has obtained a lot of knowledge about the industry. He usually writes about the different types of online casinos, casino bonuses and various gambling strategies.
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