Peter Wilson
Editor-in-ChiefUniversity of Birmingham
Management, Business and Gambling Industry Knowledge
Summary
- More than nine years of experience from the iGaming industry (Entain & Kindred Group)
- Previous job as Publishing Director of The Sunday Times
- Judge at the respected SBC and EGR Gambling Awards
Peter Wilson is the Editor‑in‑Chief at GamblingAuthority.co.uk, leading the site’s editorial strategy and overseeing all major casino guides, news coverage, and review content. With more than nine years of experience in the iGaming industry at groups such as Entain and Kindred, and a previous role as Publishing Director of The Sunday Times, he combines deep gambling knowledge with top‑tier journalistic standards. Peter ensures GamblingAuthority’s content remains independent, accurate, and genuinely useful for UK players.
Experience in Media and iGaming
Before joining GamblingAuthority in 2021, Peter served as Publishing Director at The Sunday Times, responsible for the newspaper’s Sports and Business sections. In that role, he managed editorial teams, set content priorities, and worked closely with journalists and analysts to cover major developments in finance, sport, and industry.
He then moved into senior roles within the gambling sector, including six years as Head of iGaming at listed operator Entain and additional experience at Kindred Group. This background gives him first‑hand insight into how operators interpret regulation, manage risk, and design products and promotions, which he now uses to scrutinise casino practices from a player‑first perspective.
Peter has also served as a judge at respected industry awards, including the SBC and EGR Gambling Awards, assessing entries for innovation, compliance, and player value. This further reinforces his authority on what “good” looks like in the modern gambling industry.
Peter Wilson's Areas of Expertise
Peter’s work at GamblingAuthority centres on three main pillars:
- Gambling industry news and analysis, including regulatory changes, major operator moves, and emerging risks such as money laundering and unlicensed markets. Many of his news pieces examine UKGC actions, AML and CTF requirements, political developments, and public attitudes towards gambling.
- High‑level policy and responsible gambling content, including articles on affordability checks, credit‑card bans, GAMSTOP milestones, ad regulation, and the wider social impact of gambling.
- Editorial standards and casino content quality, setting and maintaining the guidelines behind cornerstone pages like How We Rate Casinos, Responsible Gambling, Advertising Disclosure, and the site’s Editorial Policy.
Across these areas, Peter focuses on clarity, fairness, and regulatory accuracy, making sure readers understand both the opportunities and risks of online gambling in the UK.
Peter's Role at GamblingAuthority.co.uk
As Editor‑in‑Chief, Peter leads the GamblingAuthority editorial team, deciding which topics to cover and how to approach them. He sets the tone for the site’s player‑first editorial policy and ensures that reviews and guides adhere to the principles outlined in How We Rate Casinos.
Peter works closely with senior writers, editors, and contributors to review high‑impact content, including:
- Major comparison pages such as best online casinos, free spins no deposit, and £10 deposit bonuses with no wagering.
- Key trust and transparency pages, including About Us, Advertising Disclosure, Responsible Gambling in the UK, and Cookie and Privacy Policy.
He also has final oversight of the site’s tone of voice, making sure promotional content is balanced with clear explanations of risk and responsible play.
How Peter Oversees Research and Fact‑Checking
Peter is responsible for the editorial framework that governs how GamblingAuthority researches and publishes content. This includes:
- Requiring that all casino reviews follow a structured checklist for licensing, ownership, bonuses, game selection, payment methods, and safer gambling tools, as outlined in How We Rate Casinos.
- Ensuring that regulatory and policy articles reference authoritative sources (such as UKGC publications, ASA rulings, and government consultations) and that interpretations are clearly explained for readers.
- Overseeing updates when operators change terms, when new rules come into force, or when issues such as AML guidance, affordability checks, or illegal markets evolve.
His role is less about individual hands‑on testing and more about guaranteeing that the overall editorial process is rigorous and transparent.
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