GAMSTOP Hits 500,000 Registrations: A Milestone for Responsible Gambling
As gambling self-exclusion platform GAMSTOP celebrates reaching half a million registrations, we look at the journey and the impact it has made on promoting responsible gambling in the UK.
- GAMSTOP has registered 500,000 users since its 2018 launch in the UK.
- Over 440,000 individuals are actively using the service for self-exclusion from gambling
- 50% opt for the maximum self-exclusion period of five years.
- A recent survey by IPSOS involving over 4,650 GAMSTOP users reveals 78% satisfaction with the platform.
- GAMSTOP’s “self-exclusion day” is set for 12 September, aiming to increase awareness among football fans with messaging across English Football League stadiums and partner clubs’ social media platforms.
- Fiona Palmer, GAMSTOP’s CEO, emphasises the tool’s role in aiding vulnerable individuals to regain control over their gambling habits.
In April 2018, the United Kingdom saw the launch of GAMSTOP. At the time, this was a pioneering tool designed to help those struggling with gambling take a crucial step towards management and recovery. Hitting a major milestone recently, the platform has announced an impressive 500,000 registrations. This is a testament to its growing significance and reach in the fight against problem gambling.
The Sustained Impact of GAMSTOP
The platform’s primary function is to allow individuals to self-exclude from online gambling sites, providing a crucial barrier against the temptations of online betting. What’s noteworthy is that among the active registrants, half have chosen to exclude themselves for the longest term offered—five years. This choice underscores the commitment many have to breaking the cycle of gambling addiction. In addition, it shows the trust players place in GAMSTOP to assist them in this journey.
An eye-opening survey conducted by the market research company IPSOS sheds light on user satisfaction and the efficacy of the platform. Over 4,650 GAMSTOP users were surveyed, revealing that a striking 78% found the platform met their expectations in managing their gambling habits. Furthermore, three-quarters of the respondents admitted to feeling empowered with greater control over their gambling. This goes to show the positive influence GAMSTOP has on their lives.
Raising Awareness Through Football
With the upcoming “self-exclusion day” on 12 September, GAMSTOP aims to broaden its reach and impact, specifically targeting football fans. Taking advantage of the widespread appeal of football in the UK, the campaign includes displaying messages at English Football League stadiums on the weekend of 7 to 8 September and leveraging digital platforms through partner clubs’ social media accounts. This strategic move is set to raise awareness among a significant audience, potentially steering more individuals towards a path of responsible gambling.
Looking Ahead
GAMSTOP’s CEO, Fiona Palmer, reflects on the journey and the platform’s achievements, stating, “We have come a very long way since our launch in April 2018 and GAMSTOP is now widely recognised as an important tool to help vulnerable consumers take a break from their gambling.” The platform’s success story is far from over, with ambitions to assist “many more in the years to come.”
As we approach self-exclusion day and absorb the impact of the recent milestones and survey findings, it’s clear that tools like GAMSTOP are vital in promoting responsible gambling. Through continued support and awareness efforts, GAMSTOP is poised to make an even greater difference in the lives of those seeking help with gambling addiction, cementing its role as a cornerstone of responsible gambling initiatives in the UK.
Peter is our Editor-in-Chief at Gamblingauthority. He has more than eigth years of experience from the iGaming industry and is a valuable resource for everything related to online casinos.
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