Pragmatic Play and Flutter Forge Exclusive Live Casino Deal for UK and Ireland
Pragmatic Play, a leading content supplier in the iGaming industry, has partnered with Flutter to provide exclusive live casino tables and innovative experiences for the UK and Ireland markets. This partnership promises to elevate live casino offerings across popular gaming brands. These include Paddy Power, PokerStars, Betfair, and Sky Vegas.
- Pragmatic Play has signed an exclusive agreement with Flutter to be the sole provider of live casino in the UK and Ireland.
- The deal encompasses popular gaming brands such as Paddy Power, PokerStars, Betfair, and Sky Vegas.
- Pragmatic Play’s Smart Studio solution will enable Flutter brands to customise game appearances and deliver bespoke games.
- The partnership aims to enhance player experiences through innovative live casino content.
A Landmark Gaming Agreement
In a significant move for the online casino sector, Pragmatic Play has partnered with Flutter, one of the industry’s leading gambling conglomerates. The deal makes Pragmatic Play the exclusive provider of live casino content across its UK and Ireland-facing brands. This collaboration marks a pivotal step in Pragmatic’s expansion and its aim to deliver unparalleled gaming experiences.
What Does This Mean for Players?
For casino enthusiasts across the UK and Ireland, this deal signals a seismic shift in the live casino market. Imagine stepping into a virtual casino where each table and game show feels distinctly tailored to your favourite brand. Whether you’re rolling the dice with Paddy Power, betting on black with Betfair, or spinning the wheel with PokerStars, Pragmatic Play’s cutting-edge Smart Studio solution guarantees a unique atmosphere tailored to each brand’s aesthetic.
But it’s not just about looks; this partnership promises to deliver an array of bespoke games. Drawing on Flutter’s vast intellectual property, Pragmatic Play aims to craft experiences that resonate with players. Ultimately, the idea is to provide a fresh twist on classic live casino tables and thrilling game shows.
A Match Made in Casino Heaven
Both Pragmatic Play and Flutter have expressed their enthusiasm for this partnership. Pragmatic’s COO, Irina Cornides, highlights a shared commitment to exceptional player experiences. Flutter’s Commercial Director, Roisin Hogan, anticipates that Pragmatic Play’s innovative solutions will perfectly align with Flutter’s strategic focus on customer satisfaction through innovation.
What’s Next for Pragmatic Play and Flutter?
As this partnership unfolds, players can expect to see their favourite Flutter brands boast a refreshed suite of live casino offerings. From custom ambience to uniquely targeted games, the Pragmatic Play and Flutter collaboration is set to redefine live casino gaming for UK and Irish players. Keep your eyes peeled for the rollout of these exciting updates and prepare for an immersive live casino experience. We're certainly looking forward to trying it out for ourselves!
With an education from the University of Cambridge and while working with iGaming for the last 6 years, Stephen has obtained a lot of knowledge about the industry. He usually writes about the different types of online casinos, casino bonuses and various gambling strategies.
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