Pragmatic Play Launches Sportsbook in the UK with Dazn Bet
Pragmatic Play, a leading content provider to the iGaming industry, has expanded its sports betting presence into the United Kingdom through a partnership with Dazn Bet. This strategic move introduces a competitive sportsbook product to the UK market. The new product is complete with a host of innovative features.
- Pragmatic Play has debuted its sportsbook in the UK via Dazn Net.
- The UK launch follows successful introductions in Spain and Germany.
- Dazn Bet UK leverages Pragmatic Solutions’ PAM platform for seamless integration.
- The collaboration introduces features such as player props, bet builders, and in-play data, along with a new horseracing product.
- Officials from both companies highlight the strategic importance of the UK market and the positive early signs from the launch.
- Pragmatic Play continues its global market expansion, with recent ventures in the Netherlands, Mexico, and the Czech Republic.
The iGaming industry is no stranger to innovation and expansion, and Pragmatic Play’s latest foray into the UK’s sports betting scene is a testament to its growth ambitions. Through a partnership with Dazn Bet, the company’s sportsbook has now been launched in one of the world’s most competitive markets, following its introduction in Spain and Germany earlier.
A Strategic Partnership Between Pragmatic and Dazn Bet
At the heart of this expansion is the collaboration between Pragmatic Play and Dazn Bet, facilitated by Pragmatic Solutions’ player account management (PAM) platform. This integration allows Dazn Bet UK users to enjoy a suite of sophisticated sports betting features, including player props, bet builders, and access to comprehensive pre-match and in-play data. It also marks the debut of Pragmatic Play’s much-anticipated horseracing product in the UK market.
Gareth Crook, SVP of Sports at Pragmatic Play, expressed enthusiasm about entering the UK market. He emphasised the significance of this milestone and the early positive feedback from the UK launch. Daniel Berthold, Managing Director at Dazn Bet for several regions including the UK, echoed Crook’s sentiments, highlighting how this launch aligns with Dazn Bet’s mission to offer an engaging betting experience.
Pragmatic Play Hopes for a Competitive Edge
Entering the UK market marks a significant step for Pragmatic Play, considering the region’s mature and highly competitive nature. This move is not just about launching a new product. It is also about strengthening the partnership between Pragmatic Play and Dazn Bet. The move is hoped to further their growth ambitions in key markets.
Expanding Global Footprint of iGaming Companies
Pragmatic Play’s venture into the UK is part of its larger strategy to expand its global presence. The company has been making headlines with its strategic partnerships across Europe and beyond. This includes Pragmatic's live casino offering in the Netherlands and collaborations in Mexico and the Czech Republic.
These expansions demonstrate Pragmatic Play’s commitment to diversifying its portfolio and reaching new markets. This, it is thought, is to pave the way for further growth in the competitive world of iGaming. With the early success of the UK sportsbook launch, it’s clear that Pragmatic Play is on a trajectory to becoming a dominant force in the global online betting framework.
Alfie Beeching is a recognized voice within iGaming, especially when it comes to sports betting. With his 13 years of experience from the industry and incredible knowledge about everything related to sports, he is a powerful resource for our website and our readers.
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