Young Adults in the UK Spend Big on Online Slots, Says YouGov Report

Emily Thompson
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Young Adults in the UK Spend Big on Online Slots, Says YouGov Report
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A new report by YouGov highlights the growing trend of online slots gambling among the UK’s younger demographic, with spending exceeding £100 a month.

Key takeaways

The UK’s digital gambling landscape is witnessing an interesting trend: the rise of online slots among young adults. According to a recent report released by YouGov, online slots are not just attractive; they are more popular among the young population aged between 18 and 34 compared to sports betting and the online lottery.

Young Players and Their Spending Habits

One of the report's startling findings is how much this demographic spends on online slots, surpassing £100 (about $126) monthly. This trend highlights the growing attraction to online slots and indicates a significant investment by young adults in these digital gambling platforms.

What Attracts Young Adults to Online Slots?

The Core of iGaming Players

Interestingly, while young adults are the rising stars of online slots, a substantial majority of nearly half of all online gambling players fall within the 35 to 54 age group. This indicates a broader diversity in the demographic composition of online gambling audiences.

Choosing an Online Gambling Provider

When selecting an online gambling operator, players have clear preferences. The report elucidates that:

Who Leads the Slots Market?

The competition among online casinos is fierce, with Sky Bet and William Hill topping the popularity charts among online casino slot players, each holding a 23% share. Ladbrokes, Paddy Power, bet365, Sky Vegas, and Coral are major players, showcasing a vibrant and competitive online gambling ecosystem in the UK.

The YouGov report illuminates the younger demographic's growing influence and spending power in the online slots market. The report also emphasises the need for online gambling operators to tailor their offerings to this demographic’s preferences and expectations.

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Emily Thompson
Emily Thompson Casino Researcher
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Emily is our Casino Researcher and statistical mastermind. She uncovers all the latest trends through the numbers and creates valuable insights to our readers and internally, so we can cover our articles and journalism from a statistical background and angle.

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Last updated: 28 November 2024