William Hill Casino Review

William Hill has been a cornerstone of British betting since 1934. Known for reliability and a wide range of betting options, it offers a strong mix of sports betting and online casino gaming. Whether you’re a seasoned punter or a casual player, William Hill’s platform aims to cover all bases. Whether it can still compete against newer online casinos is up for debate. Let's see how William Hill compares to the competition…
- Trusted brand with a long history
- Sports betting and casino options
- Smooth mobile experience
- Strong live dealer casino offerings
- Free, user-friendly mobile app
- Bonuses terms can be complicated
- Occasional customer service delays
- Limited rewards for existing players
William Hill Casino Bonus Code & Bonuses
Terms and Conditions
New customers using Promo code B10 only. Opt in required. 1x per customer. Big William Hill Fortune only. Min £10 stake. Max 200 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply.
1. Deposit Bonus | 200 Free Spins |
---|---|
Minimum Deposit | £10 |
Wagering | 0x (Free Spins) |
Bonus Code | B10 |
Quick Glance & Details
General Information
Website in English | |
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Tax Free | |
Loyalty Programme | |
Live Chat Support | |
Phone Support | |
App Available | |
Email Support | |
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Established | 1998 |
Licence | UKGC |
Minimum Deposit | 10 £ |
Minimum Withdrawal | 10 £ |
Withdrawal Limit | 10000 £ |
Type of Games
Slots | |
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Live Casino | |
Poker | |
Blackjack | |
Roulette | |
Baccarat | |
Craps | |
Bingo | |
Keno | |
Sports Betting | |
Esport | |
Lotto | |
Scratchcards |
Payment Providers










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Game Developers










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William Hill Casino Overview
The main gaming section at William Hill Casino is called William Hill Vegas, located in the top navigation bar. Once clicked, the first thing you’ll see is the featured image. This is a slideshow of all the promotions available at the time and the most popular casino games on the platform.
To navigate to the games, use the left sidebar. You can select Featured, Slots, Jackpots, Live, Bingo, and more. Above that, you can search for any title you want to play.
The homepage is heavily slots centred, with new games in a grid format at the top of the screen. From there, you can choose the Top Slots, Exclusives and Jackpots. Further down the page, you’ll find the table games on offer, including top-rated William Hill live casino games.
All other important information is in the footer of the site. There are pages on responsible gambling, the help centre, and the William Hill terms and conditions.
You grab 200 free spins for a £10 deposit at William Hill Casino
William Hill Welcome Bonus Offer
The casino offers 200 free spins for Big Bass Splash when using the William Hill bonus code BBS200. Sports fans will find more value in promotions like free bets and acca boosts.
Promotion Type | Details |
---|---|
Casino Welcome Bonus | 200 free spins for Big Bass Splash |
Sports Welcome Offer | Bet £10, get £30 in free bets |
Weekly Casino Promos | Free spins and deposit bonuses are available weekly |
Loyalty Rewards | Mostly focused on sports betting; casino players get fewer perks |
How to Sign Up & Claim Your Welcome Bonus
- Click on the yellow “Join” button in the top corner
- Fill in all your personal and contact information
- Upload your ID, such as your passport or driving licence
- Deposit at least £10 and stake it on slots
- Opt into the deal in your William Hill Vegas account
- 200 free spins will be added to your WH account
William Hill Wagering Requirements
The wagering requirements for the 200 free spins promotion are not stipulated in the form of a number, e.g., 30x. Instead, it’s clearly stated that the maximum amount you can win in bonus funds is £30. This is disappointing, especially if you win big from your free spins. If this happens, all the credits are disregarded, and you’ll be paid a measly £30.
Welcome Bonus Terms
- The maximum withdrawal from free spins winnings is £30
- The minimum deposit of £10 must be staked on slots
- eWallet deposits do not qualify for the promotion
- Your 200 free spins can be used on selected slots
- You must opt-in to claim the Hills welcome bonus
- Your free spin credits must be spent within 24 hours
Additional Bonus Offers & Promotions
When writing our William Hill Casino review, we spotted several promotions running. We’ve summarised two of the best William Hill promotions below. This should give you a wee taste of what you can expect as a William Hill customer…
Win a Share of £200,000 Every Month
To take advantage of this prize pot deal, opt-in and stake a minimum of £10 on selected games. From there, you’ll get a ticket and enter the prize draw, where 10,156 winners are declared monthly. The top prize is £5,000, with 15 prizes of £1,000 and 40 prizes of £500. The minimum cash prize is £10, and there are 7,000 of them up for grabs. All winners are selected randomly, and it costs you nothing to opt for this promotion. Nice!
Daily Drops and Weekly Tournaments
Drops & Wins is a daily and weekly tournament provided by Pragmatic Play. To get involved, play selected slots that feature the orange Drops & Wins logo in the top right corner. You’ll earn points simply for playing the selected Pragmatic Play slots, and the game aims to climb as high as possible up the leaderboard. To qualify, you must stake a minimum of 50p per spin, and 12,000 prizes worth a combined £2 million will be won monthly.
William Hill Promotions and Loyalty Rewards
What about VIP promotions and high-roller loyalty points? While there is undoubtedly a VIP programme, it is strictly by invitation only. Therefore, here’s a promo everyone can take advantage of…
William Hill Bonus Vault
The good news about the Bonus Vault is it applies to every casino game except poker and bingo. To qualify, all you need to do is stake 1p on a casino game, and if you’re lucky, a Bonus Vault will pop up with details of your prize and how to claim it. The prize is £100. This will be credited to your William Hill online account, and there are no wagering requirements for withdrawal.
How is the Game Selection at William Hill Casino?
The game library at William Hill Casino includes over 570 titles. Playtech powers most games, offering classics like Age of the Gods and Gladiator Jackpot and branded slots like The Matrix. There’s a good mix of slots, table games like roulette and blackjack, and video poker.
William Hill's live casino is another highlight. It provides a premium experience with high-quality streams from real dealers playing games like Blackjack, Roulette, and Baccarat. Evolution Gaming powers the casino.
However, compared to some newer platforms, the range of games could feel limited. The lack of more niche or innovative titles might disappoint players looking for variety.
Game Type | Selection |
---|---|
Slots | Over 400 titles, including branded and jackpot slots |
Table Games | Blackjack, Roulette, Baccarat, Video Poker |
Live Casino | Evolution Gaming-powered: Roulette, Blackjack, Poker |
Other Games | Scratchcards, Keno, Virtual Sports |
What Game Developers does William Hill Casino have?
On the William Hill UK platform, there are tons of first-class games to play, as you would expect. Industry-leading gaming developers make casino games. In slots alone, you can play games supplied by 20+ gaming providers such as Playtech, IGT and Games Global.
RNG roulette is supplied by Inspired, a premium gaming provider for table games. If you prefer blackjack, many variants are made by the global company Playtech – a company with 20+ years of experience in the industry.
Evolution Gaming and Playtech provide William Hill with live casino games. That means you can try your luck in many different variants of game shows, such as roulette, blackjack, and baccarat.
William Hill Slots Overview
With 700+ online slots to play, including classic slots, five-reel video slots, Slingo, LuckyTap and more, you have a great variety to choose from. And if you’re looking for a more familiar slot, that’s an option, too. The most popular UK slots can be played on the William Hill betting platform, including Eye of Horus and 9 Pots of Gold, which we rate highly.
If you’re looking for something fresh and exciting, you’ll be glad to know that new slots are added weekly. As a bonus, there are exclusive slots like Wildfire Wins Extreme and Taro’s Tale.
Jackpot Slots Overview
In our opinion, the jackpot slots category at William Hill online really goes the extra mile. The exclusive Vegas slots allow you to win £600k in one spin. What’s more, if you’re looking for daily jackpots, you can play “Must Drop” titles such as Reel King Mega and Bass Boss. A prize must be won every hour, and the grand jackpot must be won every month.
Other significant prizes include progressive jackpot slots like Pixies of the Forest and Big Circus. Plus, if you want to potentially win life-changing sums of money, you can play the excellent Jackpot Kings slots. For example, the Fishin Frenzy jackpot regularly climbs above £2 million!
Table Games Overview
The two most played table games in the UK, roulette and blackjack, are also available at William Hill Online Casino. Moreover, you can take advantage of interesting variants such as 100/1 Roulette made by Inspired. You can also try exclusive blackjack titles such as WH Mayfair, which Blueprint supplies despite the William Hill branding.
The RNG table games section boasts 20+ titles to play. This is not very many, in all honesty. And when we checked, we couldn’t find any video poker or baccarat RNG games. Shame!
Will Hill Live Casino Overview
If you are looking for a real-life experience from the comfort of your home, then the William Hill live casino section is for you. You can choose from all the most familiar games, including blackjack, roulette, baccarat, sic bo, game shows, and poker. Even better, each game has many variations and exclusives, too.
Evolution Gaming and Playtech Live supply live dealer games, two of the finest gaming developers. The live streams are in HD quality from professional studios and hosted by friendly dealers. So, we can’t fault William Hill Casino for its range of live dealer games.
William Hill Sports Betting
William Hill is most famous for its sportsbook site, which offers in-depth markets on football, horse racing, tennis, and more. The site covers a range of sports, from popular leagues to niche events, and offers competitive odds, live in-play betting, and cash-out options.
Their bet-builder feature, which allows punters to customise bets on football matches, has been particularly well-received. Enhanced odds and daily boosts further sweeten the deal for regular sports bettors.
Sportsbook Features | Details |
---|---|
Football Coverage | Extensive, from Premier League to international leagues |
Horse Racing | Strong coverage, particularly for UK races |
Live Betting | In-play betting on multiple sports with real-time odds |
Enhanced Odds | Daily odds boosts and acca insurance for multi-bets |
Banking & Payment Options at William Hill Casino
William Hill offers various payment options, from Visa and Mastercard to e-wallets like PayPal and Neteller. For those who prefer prepaid options, they also accept bank transfers and Paysafecard.
However, be mindful of withdrawal fees for particular methods, particularly bank transfers. While most e-wallet withdrawals are processed quickly, traditional methods like bank cards may take up to five working days. Players should also note that they might face ID verification, especially when withdrawing more significant sums.
Will Hill Deposits, Withdrawals & Payout Speed
William Hill provides many payment options, from traditional Visa and Mastercard to e-wallets like PayPal, Neteller, and Skrill. However, withdrawal fees can apply to certain methods, particularly bank transfers. E-wallets offer the fastest withdrawals, processed within 24 hours, while card withdrawals can take up to five working days.
Payment Method | Processing Time | Withdrawal Fees |
---|---|---|
Visa/Mastercard | 3-5 working days | None |
PayPal | Within 24 hours | None |
Neteller/Skrill | Within 24 hours | None |
Bank Transfer | 5-10 working days | £5 fee on some withdrawals |
KYC Process & Documents
- After you register, you will be required to verify your age and UK address
- You have two options: upload to your account or send the docs via live chat
- A copy of your passport or driving licence is required to verify your age
- A recent bank statement or utility bill can verify your residential address
- If your documents check out, your account will be set up within 12 hours
Customer Support at William Hill Casino
William Hill offers 24/7 customer support via live chat, phone, and email. While generally efficient, some players have reported delays in response times, particularly during peak betting periods. The live chat is often the quickest option, but users have noted users have noted occasional hold-ups.
The Help Centre offers a detailed FAQ section, which can resolve most issues without contacting support. However, when complex issues arise, customer service can be hit and miss, depending on the time and channel you use.
- Live Chat: 24/7 via website
- Twitter: @WilliamHill
William Hill Mobile App
The mobile platform is where William Hill truly shines. The casino app, available for iOS and Android, provides a seamless experience for casino games and sports betting. The interface is intuitive, and the gameplay runs smoothly without lag. The mobile version of the website mirrors this, ensuring you won’t miss out on any action if you prefer browser-based gaming.
The sportsbook on mobile is exceptionally well-designed, with easy navigation and fast bet placement. The live betting feature works excellently, even on mobile devices.
- Availability: Free on iOS and Android.
- Performance: Fast loading times, no lag during gameplay or bet placement.
- Sports Betting: In-play betting and live streaming work well on mobile.
- Casino Games: Over 500 titles available, including live dealer games.
Player Safety & Responsible Gambling
At William Hill, you control your spending amounts and session times. Finding the responsible gambling section is simple. Everything is located in two areas: at the bottom of the screen and within your William Hill account settings.
You can set deposit limits for each day, week, or month, take cooling-off periods, and even permanently self-exclude. You can control all this within your account anytime without contacting customer support. Nice!
If you need further support, William Hill Casino provides questionnaires and links to third-party organisations, such as GambleAware, GamBan, and Gamblers Anonymous.
Licenses & Security
Safety comes first at William Hill Casino. As such, the platform is regulated and licenced by the UK Gambling Commission under account number 39225. Why does this matter? Because when UK online casinos are properly regulated, they must conform to specific rules. Moreover, if you ever have a problem playing on the platform, you can always file a complaint with UKGC.
William Hill Casino is also a member of the International Betting Adjudication Service (IBAS). This gives you an extra layer of protection because the authority gives impartial advice on disputes when you gamble online. All in all, William Hill is a trustworthy online casino. Will Hill also protects your data by employing the latest TLS encryption technology across the site.
William Hill Company Information
- Name: William Hill Casino
- Company: WHG International Limited
- Address: WHG (International) Limited, 6/1 Waterport Place, Gibraltar
- Established: 2007
- License: UK Gambling Commission (UKGC)
- License No.: 039225-R-319373-011
Which Company Owns William Hill Casino?
WHG International Limited, a company registered in the British Overseas Territory of Gibraltar, owns William Hill UK. Its parent company is 888 Holdings PLC, a vast multinational gambling company.
888 Holdings PLC also owns well-known brands across the UK. In addition, the organisation has 20+ years of experience in the online gambling industry, so you know you’re in safe hands when playing at any of these sites.
William Hill Sister Sites
William Hill Casino Sister Sites
Through acquisitions by 888 Holdings Ltd, these sites are technically sister sites of William Hill: 888 Casino and 777 Casino.
Will Hill User Experience and Trust
With a 90-year history, William Hill is synonymous with trust. The UK Gambling Commission fully licenses the site, which uses advanced TLS encryption to protect players' data. The platform itself is clean and easy to navigate, even for beginners.
However, user reviews on sites like Trustpilot and Reddit reflect some frustrations. While many appreciate the fast payouts and secure gaming environment, regular complaints about complex bonus terms and inconsistent customer service exist. Some players also feel that the platform caters more to sports punters than casino enthusiasts, with fewer rewards and features explicitly tailored for casino players.
- Security: Advanced TLS encryption to protect user data.
- User Reviews: Mostly positive, but frequent complaints about confusing bonus terms and sporadic customer service issues.
- Reputation: Established and reliable but lacks innovative features for casino-focused players.
Record UKGC Fine for William Hill Group
In March 2023, the William Hill Group was fined a record £19.2 million for severe social responsibility and anti-money laundering failures. UKGC CEO Andrew Rhodes stated: “When we launched this investigation, the failings we uncovered were so widespread and alarming serious consideration was given to licence suspension. However, because the operator immediately recognised their failings and worked with us to swiftly implement improvements, we instead opted for the largest enforcement payment in our history.” Nevertheless, the findings were shocking. In one incident, a William Hill customer was allowed to spend £23,000 in 20 minutes with no checks. In another, William Hill let a customer spend £18,000 in 24 hours, again without any checks.
William Hill Casino Compared
Let's examine how William Hill UK compares to some of its biggest rivals in the casino and sportsbook space…
William Hill Casino Vs Unibet Casino
William Hill Casino provides over 1,500 games and sports betting, including poker, bingo, and live casino. With wagering requirements of 30x, it appeals to players who want an all-in-one platform backed by a trusted brand.
Unibet Casino offers 1,500+ games, with an added focus on sports betting, bingo, and poker. It has slightly lower wagering requirements (25x). Plus, Unibet is known for its comprehensive gambling services.
Feature | William Hill Casino | Unibet Casino |
---|---|---|
Wagering Requirements | 30x | 25x |
Game Selection | 1,500+ | 1,500+ |
Sports Betting | Yes | Yes |
Verdict: William Hill is the best option because of its established brand and extensive options. Opt for Unibet Casino and Sportsbook for lower wagering and a comprehensive betting experience.
William Hill Casino Vs LeoVegas Casino
William Hill Casino offers over 1,500 games, including slots, live casino, and sports betting. Its focus is on a trusted brand. The wagering requirement is 30x, perfect for players looking for an all-in-one gambling experience.
LeoVegas Casino focuses on mobile gaming, offering over 2,000 games and an award-winning mobile app. Its wagering requirements are slightly higher, at 35x, catering to players prioritising mobile gaming.
Feature | William Hill Casino | LeoVegas Casino |
---|---|---|
Wagering Requirements | 30x | 35x |
Game Selection | 1,500+ | 2,000+ |
Mobile Focus | No | Yes |
Verdict: Choose William Hill for an established brand and all-in-one experience. Opt for LeoVegas Casino and Sportsbook for a mobile-first approach with more games.
William Hill Casino Vs bet365 Casino
William Hill Casino offers over 1,500 games, including slots, live casino, and sports betting. With a long-established reputation and lower wagering requirements (30x), it’s perfect for players looking for an all-in-one gambling platform.
bet365 Casino offers over 1,000 games, with a strong focus on sports betting, live casino, and poker. It features a highly rated mobile app with slightly higher wagering requirements (50x), appealing to players who want a seamless sports betting experience.
Feature | William Hill Casino | bet365 Casino |
---|---|---|
Wagering Requirements | 30x | 50x |
Game Selection | 1,500+ | 1,000+ |
Sports Betting | Yes | Yes |
Verdict: Choose William Hill for a trusted brand and lower wagering. Opt for bet365 Casino and Sportsbook for its top-notch mobile experience and sports betting focus.
William Hill Casino Verdict
William Hill Casino offers a comprehensive gambling platform with a potent mix of sports betting, slots, and live casino games. With 1,500+ games, it caters to various player preferences, though its focus on sports betting is clear. The bonus offers are decent but have strict terms that may frustrate some users. While the casino provides a smooth mobile experience, its customer support could be more responsive. Overall, William Hill is best for players who enjoy casino games and sports betting.
William Hill Casino FAQ
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Peter Wilson is the Editor-in-Chief at GamblingAuthority. He has more than nine years of experience from the iGaming industry and is a valuable resource for everything related to online casinos.
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