NFL Betting Surges in the UK and Ireland: Entain Reports Massive Growth
According to the latest data from gambling giant Entain, the popularity of NFL betting in the UK and Ireland has seen a remarkable increase. The numbers are truly impressive, with London games and US matchups captivating an ever-growing fanbase. Let’s dive into the stats that draw more punters to the thrill of the gridiron.
- Betting on NFL in the UK and Ireland is up by 65% year-on-year.
- A 60% increase in the number of bets placed, and a 46% rise in total stakes reported.
- London games contributed to a 51% spike in total staking compared to 2023.
- Betting on player outcomes, especially anytime touchdown scorers, surged by 90%.
- Popular players like Saquon Barkley, Travis Kelce, and Patrick Mahomes are leading betting choices.
Over the 2024/25 season, Entain, a global sports betting and gambling company, reported a significant uptick in NFL betting among fans in the UK and Ireland. Riding the wave of increased engagement with NFL London games and marquee US matchups, the numbers truly speak volumes about the growing fascination with American football across the pond.
Soaring Bets and Stakes
Data revealed by Entain’s flagship brands, Ladbrokes Casino and Sportsbook, Bwin Casino and Sportsbook and Coral Casino and Sportsbook, illustrates a burgeoning interest in the NFL, with a staggering 65% year-on-year surge in the number of British and Irish fans placing bets. This heightened enthusiasm is further underscored by a 60% jump in the number of bets placed and a notable 46% increase in total stakes. It should be noted that Entain doesn't just focus on sports betting. The company also owns Foxy Bingo, Gala Casino and PartyCasino.
London Calling
The NFL’s strategic move to host games at iconic venues like Tottenham Hotspur Stadium and Wembley Stadium has been met with fervent support, manifesting in a 51% increase in total staking for the London games compared to the previous year. High-profile clashes, including the New York Jets taking on the Minnesota Vikings and the Chicago Bears facing off against the Jacksonville Jaguars, have particularly captured fans’ imaginations and wallets.
Player Performance Betting Booms
A significant area of growth has been in bets placed on player-specific outcomes, with anytime touchdown scorers betting ballooning by nearly 90%. NFL stars such as Saquon Barkley, Travis Kelce, and Patrick Mahomes have topped the popularity charts, becoming the go-to players for those looking to wager on individual brilliance.
A Growing Fanbase
Greg Ferris, Entain’s Managing Director for Sports, shed light on the evolving landscape. Ferris stated, “During the last twenty years, the NFL has become truly international, with games taking place around the world, helping to grow a global fanbase. In the UK and Ireland, fans are not only betting more on the games in London. They are also betting on many of the prime-time games being staged in the US.”
The NFL continues to embed itself in the culture of sports fans in the UK and Ireland. However, its international appeal only seems to be strengthening. With an increasingly committed and knowledgeable fanbase, the trajectory of NFL betting in the region is poised for further growth.
Beyond NFL Betting
Entain’s coverage of the surge in NFL betting interest comes on the heels of the company reporting record-breaking engagement in Olympic betting earlier this year. The Paris Olympics saw double the betting volume compared to the Tokyo 2020 Games. This highlights a broader trend of rising interest in diverse sports betting opportunities among fans globally.
The landscape of sports betting continues to evolve. The increased appetite for NFL betting in the UK and Ireland underscores a broader global shift. This shift is towards embracing a wider array of international sports, not just UK sports. With the NFL establishing a strong foothold, it’s an exhilarating time for fans and bettors alike. Every sports betting fan is eagerly awaiting every touchdown with bated breath.
Alfie Beeching is a recognized voice within iGaming, especially when it comes to sports betting. With his 13 years of experience from the industry and incredible knowledge about everything related to sports, he is a powerful resource for our website and our readers.
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