Octoplay Strikes a Deal with William Hill to Expand its UK Presence

Peter Wilson
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Octoplay Strikes a Deal with William Hill to Expand its UK Presence
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Octoplay has entered into an exciting partnership with leading casino operator William Hill, aiming to extend its footprint in the UK and European markets. This collaboration brings a fresh collection of slot games with a custom jackpot feature exclusively designed for William Hill.

Key takeaways

Expanding Horizons with William Hill

It's an exciting move for fans of online casino games. Octoplay, a trailblazer in the online gaming industry, has joined forces with the casino giant William Hill. This partnership is not just another business deal; it’s a strategic expansion by Octoplay into the competitive UK and European markets. The collaboration promises to enrich William Hill’s gaming portfolio by introducing a selection of Octoplay’s most thrilling slot titles. Among the featured games making their way to players are Cash Link Express: Hold & Win, Lightning Blitz Supercharged and 777 Hot Reels.

Will Hill Tailored for Thrill

What sets this partnership apart is the integration of a custom jackpot feature, meticulously developed by Octoplay and William Hill Casino together. This isn’t just any old jackpot system. It’s tailored to elevate the gaming experience for William Hill’s players. The deal shows the bespoke solutions Octoplay is known for in regulated markets. It’s a testament to how personalised gaming solutions can significantly enhance player engagement and satisfaction.

A Strategic Move for Octoplay

This partnership marks a crucial step in Octoplay’s broader strategy to penetrate the UK and European markets. With a growing portfolio of games and partnerships, Octoplay is fast becoming a name synonymous with innovation and quality. The company’s commitment to securing licenses in regulated jurisdictions—such as the UK, Sweden, Malta and Romania—further emphasises its dedication to safe and responsible gaming.

Moving Onward and Upward

Before shaking hands with William Hill, Octoplay had already been making waves with strategic collaborations, including its recent expansion into the Mexican market through a partnership with NetBet Casino. This move introduced popular titles like Lollicat and Shaolin Panda Chaos Reels to Mexican players. Earlier in 2024, Octoplay also partnered with the ComeOn Group, expanding its reach across multiple regulated European brands.

As Octoplay continues to forge partnerships and expand its presence, the online casino world can expect more innovative games and features that cater to the diverse tastes of players across the globe. The collaboration with William Hill is not just a step forward for Octoplay. It’s also a leap towards setting new standards in the ever-evolving online gaming industry. What will be the next surprise Octoplay has up its sleeve? Only time will tell, but one thing is for certain—the online casino world is all the richer for it.

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Peter Wilson
Peter Wilson Editor-in-Chief
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Peter is our Editor-in-Chief at Gamblingauthority. He has more than eigth years of experience from the iGaming industry and is a valuable resource for everything related to online casinos.

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Last updated: 6 November 2024