Bally’s Tackles 2024 Head-On: A Solid Start and Ambitious UK Expansion

Bally’s Tackles 2024 HeadOn: A Solid Start and Ambitious UK Expansion
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It’s been a positive kick-off to 2024 for Bally’s, with ambitious plans to break into the UK’s online sports betting market. Bally’s showcases strategic manoeuvres aimed at global diversification and growth.

Key takeaways
  • Bally’s Q1 2024 revenue saw a 3.3% increase year-on-year, reaching $618.5m.
  • The company’s Adjusted EBITDA dropped to $116.5m from $126.3m in Q1 2023.
  • Revenue from Casinos & Resorts rose by 4.1% to $342.3m, but international Interactive revenue fell by 4.4%.
  • North America Interactive segment experienced a 70.2% revenue increase.
  • Bally’s launched iGaming in Rhode Island, becoming the sole provider.
  • Plans revealed to initiate online sports betting in the UK, alongside positive projections for Spain and Asia.
  • 2024 financial guidance remains unchanged, with revenue expected between $2.5bn and $2.7bn.

Bally’s Corporation has recently divulged its financial outcomes for the first quarter of 2024, signalling a strategic shift with ambitious plans to enter the online sports betting market in the UK. Despite a minor setback in its international interactive segment, the company’s overall progress paints a picture of determined growth and diversification.

Financial Highlights and Strategic Moves

In the opening quarter of 2024, Bally’s reported a revenue of $618.5 million, marking a 3.3% increase from the previous year. However, it’s not all sunny; the adjusted EBITDA decreased from $126.3 million in Q1 2023 to $116.5 million in the current quarter. But let’s not get bogged down by the negatives. The company witnessed substantial growth in its Casinos & Resorts and North America interactive segments, with revenues climbing to $342.3 million and $41.5 million, respectively.

A jewel in the crown for Bally’s this quarter has been its foray into iGaming in Rhode Island, emerging as the sole provider in the state. CEO Robeson Reeves expressed optimism, noting that iGaming revenues have been on an impressive uptrend and expect to maintain momentum throughout 2024.

Pushing Borders: From the UK to Asia

Bally’s isn’t stopping at Rhode Island. The company has set its sights on the UK, intending to launch online sports betting to complement its existing online casino offerings. But why the UK, you might ask? The UK presents a lucrative market ripe for expansion, further diversifying Bally’s revenue streams and customer base. Reeves also shared a strategic outlook for operations outside the UK, highlighting Spain’s removal of advertising restrictions as an opportunity for growth and anticipates stabilisation in Asia with an enhanced online betting offer.

What Lies Ahead?

Looking ahead, Bally’s remains confident in its 2024 roadmap, not adjusting its financial guidance despite the challenges. With projected revenues between $2.5 billion and $2.7 billion, the company is gearing up for an eventful year. This includes not only the expansion into the UK sports betting market. It also includes the launch of the Chicago Temporary Casino and the introduction of iGaming operations in Rhode Island.

As Bally’s navigates through 2024, embracing new markets and fortifying its presence in existing ones, it’s clear that the company is playing a strategic game aimed at not just maintaining but expanding its global footprint. Will this bold UK online gambling venture be the ace up Bally’s sleeve? Only time will tell, but the cards certainly look promising.

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Peter Wilson
Peter Wilson
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Peter is our Editor-in-Chief at Gamblingauthority. He has more than eigth years of experience from the iGaming industry and is a valuable resource for everything related to online casinos.

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